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As with any collaboration, the first step is the target analysis and from this it emerged that the ideal target of the Princesa playa hotel is:
- Pairs from 30 to over 60
- Families with children between 0 and 15 years old
- Diploma or Degree
- Average monthly salary 2000-2500 euro
- Use of hotel amenities including pools and all-inclusive service
- They prefer relaxing holidays and excursions
For the Princesa Playa hotel we have produced and sponsored the following contents:
Detailed Blog article on the structure, services, and how to book
Detailed review of Tripadvisor
Instagram daily stories of the rooms and the kitchen with stickers of
-place
-mention
Footage of outdoor environments inserted into the IGTV video
https://www.instagram.com/tv/BsWdB9zDl0O
We have also included the hotel in a further collaboration on Instagram with the Spanish radio Kiss fm and within our guides and blog posts on Menorca.
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