Tripadvisor: ally of your hotel ⋆ BE BOHEME

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Don’t deny it… Sometimes you too have suffered from anxiety from TripAdvisor Review! But do you know what? You better breathe, take the courage with four hands and begin to consider the damned owl your ally.

Well, TripAdvisor is not just that portal on which users leave April positive or (unfortunately) negative words about you or that periodically sends you your certificates to show to customers; TripAdvisor is your number one friend in many ways.

You may be wondering … which ones? Look at this list and read every point well, at the end of the article, we bet you will have changed your mind.

Here’s why TripAdvisor matters to you:

It helps you find your Strengths
It helps you understand what you should improve
It’s packed with user-produced content to take advantage of
Reviews are a very strong lever to use on social media
helps you to achieve your best communication strategy and editorial plan

It helps you find your Strengths

No one more than a guest can best define your strengths.
Read all the reviews and try to understand what users have in positive commonness about the opinion about your property. Find the strengths and focus on it! You’ll see, this will be the starting point to attract customers to the target you expect.

It helps you understand what you should improve

A negative or partially positive review, it is not a drama.
Take what was pointed out to you by the guest, compare it to the words of other users and then try to understand if it was a completely personal comment or in fact it had been noticed by others as well. Where there is to improve, do it !

Rich in user-produced content to take advantage of

Tripadvisor now increasingly resembles a social network on which to find well-made content, such as photos and videos, but also really smart content creators.
Leverage user content for your social communication and connect with influential people in the community to work together on your Hotel’s visual.

Reviews are a very strong lever to use on social media

You no longer know what post to publish on Facebook? Well then take the best TripAdvisor reviews of your Hotel and turn them into content to show to users; remember that the experiences of others affect more than any offer.

It helps you to better realize communication strategy and editorial plan

This point actually contains and summarizes everything we have previously written. In fact, as you’ve seen, tripAdvisor allows you to better market your hotel’s marketing and internal organization, but also your entire digital communication plan.

On TripAdvisor you’ll find your target,your strengths and build the best online and offline strategy to increase bookings and improve your hotel feel

Do you want to talk to us about your online communication? Contact us and ask to set up strategic advice!