Instagram ads and followers

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Hello hotelier (and not only)! If you’re here it’s because you want to find an answer to the question that everyone has been asking for months now: “but do instagram ads work?”

The answer may seem ambiguous and it is … it’s up to you!

Let’s start by saying what you have already read on 200 sites: what matters is the content!This is absolutely true because, the more your content will be of quality and value, the more you will have the chance to get not only likes but also followers.

So you have two choices:

• Choose from the content you have what you think might be more attractive
• Create ad hoc posts to sponsor with a well-defined strategy

Now let’s start and see how to sponsor on Instagram in a simple way with HIGHLIGHT and then adjust the shot with the ADS MANAGEMENT app.

The goal you will choose will be Profile visits.

The goal you will choose will be Profile visits.

Attention: the budget is essential and should not be less than 5 euros per day; we know a lot but, by sponsoring from the app and not from the Facebook business manager, this is the minimum if you consider that your content will appear on these placements:

• FEED
• EXPLORE
• STORIES

Once the campaign has been set, our Instagram sponsorship passes an Analysis phase, in which Instagram makes sure that everything is correctly set up and the chosen creativity is suitable.
Having obtained the approval, remember: do not change anything within the campaign for the first 2-3 days, this is the time it takes for it to settle.

At this point, we recommend that you download the Ads Managementapp and monitor your campaign from there.

So consider these metrics especially:

Coverage

What’s this:
the number of people who have viewed your listing at least once
What is it for:
To understand how many people your ad reaches and then evaluate if your audience is large enough

Click on link:

What’s this:
how many people clicked on your ad
What is it for:
to understand how many people you reached were actually interested enough to take this action

Cost per click:

What’s this:
the metric that tells you how much you spend for each click you receive
What is it for:
to understand how much “these actions cost you”. Don’t evaluate this metric just to figure out how much you will ultimately spend;
In fact, if your goal is visits to the profile, the actions to be performed for a user are few:

The user sees the sponsorship, Visit your account and Stop

Yes, because the goal that Instagram offers you is just that.
The “follow” action is a plus and depends precisely on your content.

But in any case it is a goal that should have a low cost per click, so remember that the target must be the right one, highly profiled and the content really interesting for it.

From the Ads Manager you can improve your ad:

• Try to decrease or increase your audience
• Increase your budget (decreasing it almost never helps)
• Change the placements (generally we eliminate the positioning stories since the post format is not optimal and brings with it a small section of the text that is however useless and aesthetically not pleasant)

Remember that when you make a change, your ad is re-analyzed and only later, when approved, does it restart.

Do you need advice for your instagram ads? Do you want to ask us a few questions about your specific case? Contattaci attraverso questo form oppure inviaci un messaggio su Instagram