Facebook ADS explained in a simple way

This post is also available in:

Hello hotelier! If you are already a PRO in Facebook sponsorships skip this article but if you are confuse, read very carefully.

Let’s start from the base and let’s start by saying that Facebook Ads are made up of:

Campaign: we set our goal here (profile visits, traffic, interaction …)

Ad group: we set the target we want to reach, where we want to reach it (instagram, facebook, messagger), the budget and the duration of the campaign.

Ads: the creativity that we are going to show to this target to achieve the goal.

Once the campaign has been set, our ADS passes an Analysis phase, in which Facebook makes sure that everything is correctly set up and the chosen creativity is suitable.
When it’s approved, remember not to change anything within the campaign for the first 2-3 days because this is the time it takes for it to settle.

Let’s now see the objectives available for ADS:

Brand notoriety:
The metric that interests you will be ESTIMATED INCREASE IN THE RECALL OF THE AD
Your ad will be displayed in such a way that users remember it over time.
YOU CAN USE:
Image, Video, Carousel, Collection, interactive experience

—
Coverage:
Facebook will show your ad to as many people as possible based on the target you have selected
The associated metrics in this case are COVERAGE, IMPRESSIONS and FREQUENCY
YOU CAN USE:
Image, Video, Carousel, Collection, interactive experience

In this case you do not need a high daily budget but we recommend that you leave the ADS campaigns running for a good period of time.

They are ideal ads especially at the beginning that also ensure you a decent traffic at low costs

TRAFFIC
Use it to increase traffic to your website or app or even to invite people to contact you on messenger
YOU CAN USE:
Image, Video, Carousel, Collection, interactive experience

INTERACTIONS
The most classic of objectives to get likes, shares and comments on one of your contents
YOU CAN USE:
Image, Video, interactive experience

APP INSTALLATION
As the objective itself suggests, it serves to invite people to download your app
YOU CAN USE:
Image, Video, Carousel, Collection, interactive experience

VIDEO VIEWS

increase views to Video content (including GIFs and slideshows)

YOU CAN USE:
Video, interactive experience

LEAD GENERATION
Collect useful contacts for sms / email marketing campaigns
YOU CAN USE:
Image, Video, Carousel, Collection

MESSAGES
Invite people to message you on Facebook or Whatsapp
YOU CAN USE:
mage, Video, Carousel, Collection

CONVERSIONS
In this case your goal is to convince users to do certain actions that obviously depend on the Pixel
But it could be for example Add to cart, purchase, add payment information
YOU CAN USE:
Image, Video, Carousel, Collection, interactive experience

SALE OF PRODUCTS FROM THE CATALOG
The goal is again the action of the user but on your Facebook product catalog
YOU CAN USE:
Image, Carousel, Collection,

TRAFFIC OF THE POINT OF SALE
The actions you request in this case will be offline, within a physical location.
YOU CAN USE:
Image, Video, Collection, interactive experience

Each goal needs a different budget, of which facebook always suggests the minimum, even though you will understand well that goals that require more actions by the user require a larger budget.

We explain it to you better with an example:

Conversion is a very specific action, generally a Call to Action such as “buy now” is chosen for it.
This means that the user may have to take actions:

sees sponsorship
click on link
look at the offer
adds to cart
enters personal information
buy

If, on the other hand, your goal is video viewing, Facebook will simply show the video as you requested and the user will decide how long to stay on the video or take other actions such as clicking on the link.

FINAL TIPS:

1. Better to have a few campaigns but with the right budget than many with small budgets that may overlap each other.
2. Study the campaigns well and start with smaller goals and then arrive at larger goals.
3. It also leverages retargeting, top performing audiences, and similar audiences.

By the way … would you like to deepen the public question? Let us know here or send us a message on Instagram.
Would you like a personalized consultation? Contact us for all the info